We give your brands social licence.
Social licence is an economics and sociology term that is based on common sense. It is not just about public opinion ratings which are fickle and short-lived. It is about winning and keeping the hearts and minds of your target audience or stakeholders.
Our work put more emphasis on the more constant and stable minxin (hearts and minds) rather than on the more volatile and fleeting minyi (public opinion)
Social Licence has an impact on everything your company does because it gives your message and your brands a sustainability that simple PR just doesn’t.
Our company is the first communications and strategic risk company that creates messages and brands based on social licence. We have created a unique proprietary model that marries research, science, economics and emotional analysis.
We work hard to earn our reputation every day by creating sustainable communication and branding success for our clients.
We will give you a social licence.