Emo.Con Lab Brand Incubator
The Emo.Con Lab is China-i’s proprietary brand creation department. It is here that our experts work to shape the future of Chinese brands.
Creative research experts such as ethnologists, anthropologists, linguists, etc… and marketing people work together to help communicate China’s brand to the world through Emotional Connections-based communication targeted to different cultures, regions and strata of society.
- In-depth research within targeted stakeholder categories,
- Emotional Connection assessment,
- Storyboards for brand campaigns using online or TV films,
- Strategies for brand campaigns using social and traditional media.